David Cancel, CEO of Drift, hates roadmaps. He says, "Either I'm going to disappoint you by giving you exactly what we thought six months ahead of time was the best solution when it's not, or by changing course and having lied to you."
Subscribe to my weekly Nano-letter:
But some customers are looking for "a paper promise." Rather than sharing an old-fashioned roadmap of features and dates, David and his product team communicate broad themes. Themes focus the team's efforts on high-level customer needs, problems, or jobs to be done.
I profiled David's approach in VentureFizz. Where are you on the roadmap hatred scale? Death to PowerPoints? Madly in love? I'd welcome your opinions.