Welcome to 2025! Here’s a resolution: If you are starting this year with a product roadmap (or at least working on one), update regularly throughout the year. No matter how well you plan, conditions inevitably change. Regular roadmap updates set the expectation within your organization that you are constantly learning and adjusting accordingly.
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But how often should you update your roadmap? Here are some guidelines:
Annually or biannually - Mature and stable markets, manufactured products, seasonal items. Consistent direction needed for long lead times.
Quarterly - Growing, dynamic markets. Market feedback informs the roadmap regularly.
Monthly - Fast-evolving markets and startups seeking product–market fit.
More tips on roadmap planning in Chapter 6, Changes, from Aligned: Stakeholder Management for Product Leaders.
Phil’s on a Podcast
Product Culture coach Phil Hornby is on the great podcast Product for Product Management, talking about Product Coaching and Decision Making.
I’m in London
I'll be joining The Product Group meetup, chatting about Product in 2025, January 9.
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