OKRs for Product Teams with Bruce McCarthy
Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.
Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He helps growing organizations achieve their product visions through workshops, mentoring, and team coaching. Bruce’s co-wrote Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty and opines regularly about Product Culture.
How do the best-performing product cultures use OKRs? Topics we will cover:
How to define effective OKRs
How to set annual OKRs and break them down quarterly
How to determine the right level of ambition for your organization
How OKRs drive your product roadmap (and vice versa)
How to map OKRs to people and teams
How to make OKRs visible across your organization
How to turn OKRs into action plans
How to monitor and report on OKRs
How to adjust OKRs when things don’t go as planned
How to get buy-in on OKRs from your stakeholders
We’ll cover the most common what-if scenarios teams experience (or fear):
What if we can’t measure the most important things
What if we miss our targets
What if our outputs don’t generate the outcomes we wanted
What if our direction changes mid-year
What if we realize our objectives were wrong all along?
And we’ll talk about the pitfalls with OKRs and how to avoid them:
How to avoid OKRs becoming “shelfware”
How to prevent teams from undermining each other
How to prevent gaming and unethical behavior
How to clearly articulate the difference between committed and aspirational OKRs
During this workshop, you’ll gain first-hand experience using OKRs throughout a simulated year-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations. You’ll also get the chance to set OKRs for your team and get live feedback you can leverage when you get back to the office.