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Developing & Communicating Strategy talk at Leading the Product, Melbourne

  • Pullman on the Park, Grand Ballroom, Level 1 192 Wellington Parade East Melbourne, VIC, 3002 Australia (map)

Product Strategy is all about leverage: how do you add the most value for your target customer for the least effort? How can you develop an unfair advantage over the competition?

First, you develop a vision of a world that's better for your customer with your product in it. Then, develop objectives while you pursue this vision, and prioritise, prioritise, prioritise. And let's not forget stakeholder buy-in!

Veteran product leader Bruce McCarthy will walk you through his journey as VP of Product, setting a vision, objectives, and priorities, then getting everyone on board. And he'll share the framework so you can immediately apply this to your organisation.

Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types.

Whether you’re a Product Manager, Product Owner, Product Marketer, Product Strategist or simply curious, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together, sharing the insights of Product people from all sorts of industries and business models who are faced with challenges that need new ways of thinking and doing.