I like the above chart, developed by my friend Janna Bastow, CEO of ProdPad. You can see which people you must show your roadmap to, and in how much detail. Do you agree with this chart? What would you add? Discuss.
Read moreONE THING on Recency Bias
Recency Bias: You get off the phone with a customer, and you believe their problems are the most pressing, even if earlier customer calls were the real mess. How to prevent this?
Read moreONE THING on Impossible Outcomes
Tesla, Netflix, Dollar Shave Club — these organizations don't just succeed. Each has redefined the rules of their industry and achieved results once considered impossible. But they didn't succeed, really, on technical innovation. The key ingredient was (and remains) culture.
Read moreONE THING on New General Managers
I've seen more General Manager positions at product-led companies recently. A GM is like a meta-Product person, and has the responsibility of a product leader, plus more… Do you have them in your organization? Does it make sense?
Read moreONE THING on Managing Dependencies
I’m often asked how best to manage dependencies between teams. My answer is… don’t!
The best way to reduce the drag introduced by dependencies among teams is to eliminate the dependencies. This requires making the teams able to operate independently, to be autonomous.
ONE THING on User Voting and Roadmaps
Many companies are turning to feedback tools like UserVoice to get a sense of customer needs. Anyone can propose and vote for a feature or other change for your roadmap. These tools work best when you follow up to understand the needs behind the feature requests.
Read moreONE THING on Product Lifecycle
Where is your product in its lifecycle? Is it in early startup mode? Rapid growth? Cash cow? Most big companies get big by having a portfolio of products to “stack" lifecycles on top of each other. Sometimes you have to produce a roadmap of several products at the same time, a “portfolio roadmap".
Read moreONE THING on What Kills OKRs
The one thing that kills most OKR implementations? Not using them often enough. Unlike old-fashioned approaches to goal setting, progress on OKRs is meant to be measured frequently, maybe even weekly. (Facebook tracks metrics daily.)
Read moreONE THING on Prioritizing Your Life
We've talked a lot about prioritization for companies and teams. But how do you prioritize yourself? Product people often are pulled in a million directions. Now, with so many of us working at home, that balance is even more strained.
Read moreONE THING on Read Roadmaps in Polish!
ONE THING on Thanksgiving
Next week is the American holiday of Thanksgiving. We won’t be having lots of friends and relatives over for a meal this year, alas. But there are somethings to be thankful for, even in times of hardship.
I’d like to take a moment below and thank a bunch of you for your help and inspiration this year. I will be extremely thankful for good vaccines, when they come out. What are you thankful for?
Read moreONE THING on How to Explain Product to your Barber?
In the tech world, people know about product managers. But how do you describe it to someone outside the industry? To your barber? To your kids?
Read moreONE THING on a Pivot and a Roadmap Walk into a Bar
Sometimes your strategy turns out to be all wrong. At that point, the business may decide to pivot. It doesn’t make sense to wait for regularly scheduled roadmap or OKRs reviews to update strategy. When it’s time for a pivot, revisit everything in your roadmap from the product vision down, and be explicit about what is changing, what is not changing, and why these changes are necessary and good.
Read moreONE THING on Halloween Scary OKRs Stories
At my OKRs Product Team Workshop last week, we began by writing OKRs Scary Stories. Here is one, perfectly timed for Halloween.
Read moreONE THING on It All Started With a Bicycle
Ever wonder where the word "roadmap" actually came from? In the 1890s, bicycles were a key form of transportation within cities, and some of the first roadmaps were created to show how to bike from one part of New York City to another. With the rise of the automobile, travel between cities becomes more common, and organizations like the American Automobile Association provided printed roadmap directions for travelers. In the 1980s, Motorola began using the term roadmap to align technology and product development. Ta-da!
ONE THING on Where Do Product People Go Next?
So you are a senior Product person who gets recruiter calls all the time. You enjoy the Product space but you want a change. Where do you go to use your skills in a new way? The hip tech General Manager? CEO at a startup? A cushy 9-5 gig? Professional chef? Writing Nano-letters in your den?
Read moreONE THING on User Journey Maps
A user journey map is a great way to unpack the customer needs that make up a compelling product roadmap.
Read moreONE THING on the OKRs Canvas
Objectives and Key Results (OKRs) are ideal for product teams, but only if done right. It’s easy to get caught in endless to-do items and forget about the real objectives - making customers and your business successful. I’ll be giving a workshop on doing OKRs right, handling what goes wrong, adjusting course, and managing expectations.
Read moreONE THING on Product (Mona Lisa)
"The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media."
Becoming an icon is a tall order, both in art and product. How does your organization balance product and marketing? Do you believe in product-led growth?
ONE THING on Train your Stakeholders
Getting buy-in for a new roadmap can be difficult, with numerous stakeholders wanting different things. I have found it helpful to reach decisions without the politics and posturing of large roadmap review meetings. Of course, this is doubly hard if you are introducing a new format of roadmaps, one with strategy and outcomes rather than dates and features.
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