Elevate is a community of the people who run product for their organization. So, do we mean CPO and VPs of product? Yes, but in some organizations, the CEO, CTO, or CIO might have this responsibility. In others it might be a director, general manager, or head of role. Titles are not important, but if you are the top person accountable for product decisions, practice, and results for your company or division, you qualify.

Generally, you must be leading a team to qualify. If you are an exec, however, and you are the sole product person in a 5-person startup, you would qualify. 

Consultants, coaches, and advisors do not qualify, except where they are serving as a fractional executive on an ongoing basis.

Founders Circle members are expected to review and provide feedback on the material and to attend periodic discussions with other members. We project this will require 1-2 hours of your time per week, mostly asynchronous.

Projected pricing for this premium offering is approximately $2,400 per year. Founders Circle members will be offered a substantial discount for their early participation and feedback.

Elevate is a high-ROI investment in driving business growth and improving organizational alignment. The program equips you with proven strategies from world-class experts, practical tools to align product and company goals, and leadership skills to influence stakeholders effectively. Elevate will enhance your ability to attract top talent, improve team performance, and navigate market challenges, all of which directly impact the company’s success.

Elevate is a strategic investment that will deliver measurable results for both you and the organization, easily justifying the annual cost. And, as a career development platform, Elevate qualifies for most L&D budgets.