ONE THING... on Roadmap Prioritization

“Always assume you may have to stop work at any time,” says Eric Reis, of the Lean Startup movement. It’s wise advice for a startup…or even an established company. Your resources may be diverted, and you never get to every possible feature. So you have to prioritize when setting up a roadmap, with the most important tasks done first where their value can be demonstrated.

I delve into Prioritization - with Science, in Chapter 7 of my book Product Roadmaps Relaunched where there are several prioritization frameworks to use. Discuss in comments at

I've added an Events section on I'm speaking at Business of Software London, and UX Lisbon next week. Coming? Ping me.