ONE THING on Play them in the Movie

A Product resolution this year was "Understand your customers so well you could play them in the movie."

What’s your favorite way of learning how your customer thinks? I’m a big fan of "shoulder rides," where you watch how customers work and talk with them about why. How do you do that in the days of COVID? Discuss.

Events
I've been doing more and more teaching online. This month, I will be leading an Objectives and Key Results (OKRs) workshop at the Mind the Product virtual conference. It meets for two hours, on four consecutive days, July 20-23. I've found that works better than a full day online workshop. Coming? Ping me.

Check out ProductCamp North Carolina, which meets virtually today. Free! Sign up here