Back in the day, I developed a fabulous new product for marketers. It elegantly solved a key customer problem. It was easy to buy and use. I was going to single-handedly propel my 50-person startup to stardom and an IPO. What killed my brilliant product? I forgot about the rest of the company. I didn’t have alignment from my stakeholders.
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When co-author Melissa Appel came to me with the idea of a book on stakeholder alignment, I jumped. This week we sent the book to the publisher, and I am thrilled to announce you can now pre-order Aligned: Stakeholder Management for Product Leaders.
Speak
How can you turn your execs into a disciplined team with a single shared purpose? I’ll be leading an open discussion with CPOs on this topic: Thursday, April 4 @ 9am PT / 12pm ET / 5pm GMT / 6pm CET. Register at Aligning Your Executive Team on Your Roadmap.