Most new CPOs assume their biggest weakness is not knowing the product, tech, or business well enough. They’re wrong. The real blind spot is the customer.
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Executives who’ve been in the industry for years often think they know the market, but their knowledge is usually stale. Your greatest advantage as a new CPO isn’t product expertise; it’s fresh perspective.
Obsess over the customer, the shifts in the market, and the real jobs to be done. Everything else — product details, tech stack, org dynamics — you can learn along the way. But if all you do is scramble to “catch up” on the product, you’re not adding insight—you’re just becoming the least valuable member of the team. See more at CPO.studio.
Fun in Raleigh
Business of Software is October 6-8 in Raleigh. This is my favorite conference every year: it’s not all hype, not all consultants (well, I’m speaking), but just real stories from real execs you can then talk to at the bar afterward. I’ve got a discount code: bosusa25spkr9sec. Coming?
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