Fifteen years ago, the CPO title barely existed. Ten years ago, it was still a rarity. Today, every company seems to have one. Is that title inflation? Maybe. But it also reflects a shift in mindset: product is no longer seen as an offshoot of engineering or marketing; it’s the engine of company strategy.
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Initially, VPs of Product weren’t treated as true peers to the CFO or CTO. That’s no longer the case. Modern CPOs are expected to work hand in hand with the rest of the executive team, and they face high expectations, with little patience for those who can’t perform at that level. See more at CPO.studio.
Leaders Circle
I'll be speaking Nov. 7th at the Leaders Circle in Cambridge MA, on how CPOs can become their company’s biggest revenue driver. Coming?
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