The common language of roadmaps is value. But not only value to the customer. To gain buy-in, identify the key value to each department and make it explicit. UX cares about value to users. Account managers care about retention. The language of sales is cold hard cash. This is what you were hired to do: to translate around the organization so you can create alignment. How do you translate? Tell me a story.
Subscribe to my weekly Nano-letter:
Derailment No!
Product Culture coach Melissa Appel is speaking on Avoiding Roadmap Derailment at ProductTank NYC, July 23. You can book a virtual coaching session with Melissa here.
