If high-profile leaders like Brian Chesky (Airbnb) defecting from the idea of product management has got you feeling the pressure to justify your team’s existence, this one’s for you.
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The best thing you can do right now is start thinking like a General Manager. Pull every lever—pricing, implementation, partnerships—to grow the business. By the time you’re sitting in budget meetings, this should be second nature.
One concrete action: tie every roadmap item to a measurable business outcome. In a recent CPO Roundtable, Rich Mironov showed exactly how to do this: instead of saying “reduce churn,” say “reduce churn by 5%, which puts $90-120 million on the top line.” Instead of organizing by features, organize around revenue impact with the economic outcome right there.
When the CEO asks, “What’s product’s contribution to the revenue plan?” you’ll have clear numbers that keep your team funded and your role secure.
See more at CPO.studio.
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