A basic principle of product strategy is differentiation. You need to be the single clearest answer to the question: If I need the absolute best solution for this specific problem, who do I hire?
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Too many products try to become jacks-of-all-trades. They add secondary tools, generic integrations and bloated utility features to check sales boxes. In trying to be pretty good at everything, they stop being the best at anything.
When your team hands you an adequate, middle-of-the-road solution, it is tempting to settle and move on to the next thing. But category-defining product leaders raise the bar. In your core value proposition, good enough is never good enough.
Stop chasing feature parity across ten categories and double down on the single area where you can be indisputably the best.
Where in your product are you settling for "good enough" instead of being the clear category leader?