Most product leaders are drowning in the details of requirements and backlogs. They have become process managers instead of strategic owners.
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But a few are seeing a new opportunity.
With the help of AI, the gap between a strategic idea and a working product is shrinking rapidly. And it is not just vibe coding a demo. Product leaders are shifting from managing tickets to delivering business impact.
And they are loving the freedom it brings.
My new Substack is a home for stories on how rethinking (hitting pause) creates more leverage than just doing more work.
Coming up: BoS Europe 2026
I will be in Cambridge, UK on April 13 speaking about how AI is rewiring product development. Join me to discuss how we turn product managers into product builders.