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Product Culture

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ONE THING on the Engineering End Run

July 2, 2026 Bruce McCarthy

When stakeholders bypass you to go straight to engineering they are sending a signal. Learn how to tighten your loop and stop the shadow roadmap.

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In ONE THING Tags nano, one thing, product culture, product leadership, leadership, prioritization, stakeholder alignment, engineering collaboration, roadmap management
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Nano-letter: ONE THING on Product Culture Every Week

One insight I had, one great article I read, one amazing person I met, one question I need your help with, one product job that needs someone awesome. Sign up and I promise never to waste your time.

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ARTICLE

How Should Product Teams Use OKRs?

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OKRs are outcome-oriented and I’ve found that they work particularly well for product teams. There are, however, some cautions and updates from common practice required in a healthy product culture. I’d even say there are some things venture capitalist John Doerr got wrong in his widely read book on OKRs, Measure What Matters.

Objectives and Key Results (OKRs) are a simple system for aligning teams around common objectives. Invented by Intel, made famous by Google and Zynga, OKRs are a huge phenomenon among tech companies and, increasingly, in any organization that wants to operate like one. Read more…