How can you take a team of infighting execs, each with their own goals and turn them into a disciplined team with a single shared purpose?
As you evolve, priorities may change, but the need to keep your team focused on the big goal (singular) of your org is a constant challenge for founders and professional leaders alike.
In this talk, Bruce McCarthy will share the core principles you need to understand your stakeholders, negotiate priorities, set and manage the metrics that will drive your teams forward together in pursuit of the strategy you have set for the business.
Bruce is a serial entrepreneur and team leader. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty. His next book, Aligned: Stakeholder Management for Product Leaders, written with Melissa Appel, is expected summer 2024.
Bruce, Melissa, Phil Hornby and the Product Culture team help companies like NewStore, Camunda, Genomics England, Socure, Toast, and Kaleyra achieve their product visions through advising, forums, workshops, and private coaching. The Product Culture CPO Forum creates a space where members share best practices and work to become better leaders.