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Product Culture

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ARTICLE

How Should Product Teams Use OKRs?

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OKRs are outcome-oriented and I’ve found that they work particularly well for product teams. There are, however, some cautions and updates from common practice required in a healthy product culture. I’d even say there are some things venture capitalist John Doerr got wrong in his widely read book on OKRs, Measure What Matters.

Objectives and Key Results (OKRs) are a simple system for aligning teams around common objectives. Invented by Intel, made famous by Google and Zynga, OKRs are a huge phenomenon among tech companies and, increasingly, in any organization that wants to operate like one. Read more…