When Product Managers present a roadmap, people often conclude that it is an absolute commitment. For some reason they assume that the learning process stops when the roadmap begins. Weird but true. I've seen this again and again in multiple companies.
Like anything, a roadmap must adapt when the environment changes. A competitor may be bought, a huge deal comes through, or the market explodes.
When presenting a roadmap, make sure to manage expectations. Let sales and marketing know that the roadmap will evolve, just as their priorities do.
I have tips for ways to manage expectations in Chapter 10 of my book Product Roadmaps Relaunched. Got roadmap stories to tell? Write back.
Hiring? Let me know about your difficult to fill positions and I'll highlight them in future issues.