ONE THING on Leadership vs. Management

Friends, I'm starting this newsletter to share what I'm learning about product culture. My new website,, is a place for product people of all functions to master, collaborate, and get help developing product culture in our organizations. Join the movement! (Last chance to receive this newsletter without explicitly signing up.) Sign up below.

This week I've been thinking about the differences between product and project management. Friends? Enemies? Frenemies? I've just written a 10-page report for O'Reilly on the subject, but here's one key point:

Product management is a leadership role, (not equivalent to a CEO, but) one judged by business results and requiring clear objectives. By contrast, project management is management role, one judged by on-time and on-budget delivery and requiring clear deliverables. 

Most people I talk to say you can't have both in one person (or if you do, you've found a unicorn). Can you? Should you? Write me back.


My friend Gillian Daniel at Wayfair is looking for a kick-ass product leader, a director position building and mentoring a team for their sales agent tools. Apply here.