"You want to put the customer at the center of everything. This is very unnatural for most product companies, because we're thinking, 'What are we going to do to make more money?' But you have to listen: Here's what's happening in the customer's world, and here's what they're trying to accomplish big-picture, and then here's why they can't get there right now."
That’s my friend John Mansour, of Proficientz. Customer focus ultimately means better products. Why do you think this is hard for companies? How can we overcome this tendency? Discuss.
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