ONE THING on OKRs: Hot but Dangerous

Objectives and Key Results (OKRs) are a simple system for aligning teams around common objectives. OKRs are hot right now, but there are caveats. They can quickly drive a firm into a narrow fixation on business results, unethical behavior, and short-term outcomes that can eventually undermine the business itself.

However, if OKRs begin with an inspiring vision of how awesome it will be for customers, they can be very powerful. I go into OKRs in a new article on ProductCuture. Agree? Disagree? Tell me a story.

Friends at an adtech startup in Boston are confidentially looking for someone to invigorate, focus, and lead their product and engineering teams. Got experience in adtech, product chops, and the drive to make change? Ping me.

Roadmaps Are Dead! Long Live Roadmaps! I'll be giving a talk in Paris 6/6. Going? Say bon jour