(This week’s One Thing comes from our expert roundtable with Bobby Moesta, who created Jobs-to-be-Done)
When customers get grinchy about your price, it’s rarely about the price.
It’s usually because they don’t need half the features you’re bundling in.
Strip those out and suddenly the same customer says, “Yes! That’s exactly what I want.”
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The lesson?
Product leaders don’t win by piling on features.
They win by focusing the offer so customers can actually see the value.
Focus isn’t a nice-to-have.
It’s how you turn grinchy buyers into grateful ones.
Are you a CPO who wants in on expert roundtables like this? Take a look at CPO.studio
Holidays!
I’m grateful to all of you who read the Nano regularly. We have a terrific open rate and that makes my grinchy heart grow 3 sizes every time I think of it. Recharge your batteries this holiday. We’ve got a lot to do in 2026.
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