Execs tend to think in terms of broad goals, like revenue, growth, and profit. But these goals are often too generic and slow-moving to be useful in day-to-day work of a product team.
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Derive product objectives from organizational objectives by thinking about how the product can directly contribute to these goals. Consider starting with proxy measures that lead rather than lag — things like usage that the product team can drive with every small change.
See Chapter 5, Roadmaps, for more examples in Aligned: Stakeholder Management for Product Leaders.
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Meeting CPOs at ProductCamp Boston this month. Want to talk about your product needs? Book a chat with me.