Understanding your org structure will help you identify hidden stakeholders and their goals. We’ve talked about Functional, Matrix, and Value Stream orgs here. Divisional organizations combine one or more of these structures into a super organization. General Electric, for example, has lines of business such as Aerospace, Digital, and Power, each forming their own division.
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Divisions are usually focused on market segment, region or line of business. Each may have its own internal structure, different from the others. There may be shared infrastructure, but often there is not. This leads to duplication of effort and competition in the marketplace, like the Value Stream structure scaled up. Influence across divisions is limited but getting to know their leaders and how they position themselves within the conglomerate will help you develop your team’s unique value.
I have more structures in Aligned: Stakeholder Management for Product Leaders, Chapter 1, Organization.
Talk
I’ll be speaking “Stakeholder Management Secrets” in Richmond, VA for its rvatech ProductFest June 4.
Office Hours
Want to talk about your product needs? Book a chat with me.
Jobs
Our friends at Freshpaint.io, a marketing and privacy firm in the health care space, have open positions Head of Product Marketing and Senior Product Manager, remote in USA. Interested? Ping me.
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