Shipping on time is a terrible definition of success.
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You can hit every single release date perfectly this quarter and still watch your business metrics tank. Your roadmap should not be a checklist of features delivered. It needs to be a ledger of customer problems solved.
If you measure your team solely on engineering throughput you turn them into a feature factory. Shift the scorecard from what you built to what changed for the user. Deliver outcomes instead of outputs.
What is your feature factory horror story?
What is one feature your team shipped perfectly on time that ultimately did absolutely nothing for the business? Hit reply and let us swap stories.