A major account threatens to cancel their contract unless you build one highly specific custom feature. It is incredibly tempting to cave because the immediate revenue is right there.
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Building bespoke solutions for single buyers is a slow death for a product company. You quickly end up as a glorified software consulting shop with a messy, unmaintainable codebase.
Before you agree ask yourself if this request serves the broader market strategy. If it does not find a creative workaround or have the courage to say no. It is better to lose one contract than to lose your entire product focus.
Have you fallen into the trap?
Have you ever built a feature for just one big client only to deeply regret it later? Hit reply and share your cautionary tale.