"I always feel like I’m protecting my roadmap—trying to execute on what we committed to while everyone else tries to tear it down."
Bruno asked me how to stop this cycle during a Productized webinar last year. It’s a question of stakeholder amnesia: the phenomenon where a single shiny object makes executives forget months of strategic alignment.
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To beat this, you must oil your reflexes before the crisis hits. Assign a wide, defensible dollar range to every major roadmap item today. If a new platform is worth $10M in future growth, get the CFO and Head of Sales to agree to that value now.
When a $1M "must-have" deal falls out of the sky, argue the business case. Frame the choice as a financial trade-off. Ask the leadership team if delaying a $10M long-term opportunity for a $1M short-term win makes economic sense.
Stakeholder Intake
Most roadmap fights aren’t about ideas—they’re about how new requests enter the system. In Aligned, we outline a simple intake process for new ideas so they’re evaluated before they derail strategy. Want fewer surprises and stronger alignment? Learn more at AlignedTheBook.com.