ONE THING on Digital Transformation

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This week I'm thinking about how McKinsey's findings on the obstacles to digital transformation apply to product. Here's the money quote: "Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these cultural problems is no longer optional."

Seems to me that these are the problems cross-functional product teams are meant to overcome. Their job is to understand customer needs and keep testing better ways to solve them. 

So is it really digital transformation we need, or just good product thinking? Write me back with your thoughts.