"To give everyone a voice and show them the world" - YouTube.
"A high efficiency, low cost space travel vehicle that can carry passengers to Mars" - SpaceX.
"GitHub is where people build software."
A product vision is a statement of the problem you're solving, or the change you want to see in the world. A solid vision statement will address, at minimum, these two aspects: 1) The target customer — the who? 2) The benefit or needs addressed — the why?
Contest: What is the best product vision statement you have seen? The funniest? Discuss. Winner will receive a copy of my book, Product Roadmaps Relaunched. Plus a coffee with me (real or virtual) to chat about Product.
Speaking of vision: My friends at Healthwise in Boise, ID are on a mission to help healthcare providers help patients make the right decisions at the right time. Right now, they are searching for a VP of Product Management (scroll down their jobs page) to help establish and execute on a vision for their next generation of products and services. Let me know if that sounds like you.