In an ideal world, we wouldn’t put dates on roadmaps. Roadmaps should be about customers and their problems, not the details of delivery. But nearly every CPO says their stakeholders love date commitments. Then they get all mad when plans change, even for good reasons.
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David Cancel, Founder of Drift, says of roadmaps with dates, “Either I'm going to disappoint you by giving you exactly what we thought six months ahead of time was the best solution when it's not, or by changing course and having lied to you.”
Are dates sometimes a good thing? How do you get your organization to see roadmaps as something more than project plans? I'll be leading an open discussion for CPOs December 20. Register now for Roadmaps: Handling the demand for fixed dates.