ONE THING on Preempting Bad News

Delays happen. A critical bug appears, an engineer falls sick or the scope creeps beyond your initial estimates.


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The biggest mistake you can make is waiting until the scheduled launch date to tell your stakeholders about a slip. Silence looks like incompetence. Surprise looks like failure.

As soon as you spot a significant risk to the timeline flag it immediately. Share the bad news along with your revised plan and the specific tradeoffs required to fix it. Stakeholders respect early transparency far more than they respect desperate excuses at the eleventh hour.

What is your bad news strategy?

What is your preferred channel for delivering timeline delays to executive stakeholders? Hit reply and let me know how you keep trust intact.