Do you show your roadmap to your sales and customer support team? You should. My friend Sam Clemens, founder of InsightSquared, tries to make his roadmaps open and clear. As he describes in my book, Product Roadmaps Relaunched, this not only helps reps with customers, it also provides an opportunity for direct feedback. A rep might go back to the product manager and ask, "You know that thing that’s currently out in Q4? I just heard it again. In fact, I’ve heard it three times this week. Why don’t we bring it forward?"
Staff can use the roadmap to respond to a customer: "our PMs are very interested in that feature… would you mind doing a call with one of them?"
How do you take your roadmap on the road? Discuss.
Hiring? Let me know about your difficult to fill positions and I'll highlight them in future issues.