ONE THING on CPO Origin Story

Fifteen years ago, the CPO title barely existed. Ten years ago, it was still a rarity. Today, every company seems to have one. Is that title inflation? Maybe. But it also reflects a shift in mindset: product is no longer seen as an offshoot of engineering or marketing; it’s the engine of company strategy.

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ONE THING on Jargon

When entering a new industry, starting at a new company, or working in a specialized field, preparation is your friend. If you hear a stakeholder use a term you don’t recognize, write it down and look it up. You can even build a glossary of definitions and acronyms and study it to help you converse with them.

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